No, I’m not giving up my day job running eAccountable, but I have found that one of my hobbies is something that I want to blog about.
So I launched CharcuterieStyle.com. It’s a site dedicated to showing off my skills in designing and assembling platters of cured meats, cheeses, accompaniments (olives, nuts, etc.) and of course, wine pairings. I’ve been putting together these plates for years and it turns out that my friends and family think I have a real skill in creating these delicious appetizer platters and began requesting that I bring them to parties and gatherings.
Over the years I’ve also noticed that those enjoying charcuterie were also into many of the things I love to do in my free time such as drink wine, travel, play golf, ski, eat good food and entertain. Hence, CharcuterieStyle is not just about the craft of artisan salumi and cheese, but more about a lifestyle that showcases relaxed, casual, intimate entertaining with a minimalistic aesthetic that brings people together to indulge in food that is presented in the most appealing way but is also bold , adventurous and delicious.
Because there are so many adjunct elements that encompass the charcuterie lifestyle, it makes the perfect niche for adding a huge variety of publisher links – including everything from wine, wine accessories, platters, cutting boards, knives, travel, dining, and entertaining décor and accessories and more.
So, what have I learned in the few short months that I’ve been readying the website and giving my wife a crash course in blogging (she will be helping me run the site)? Well, there is a big difference between running and managing a publisher program and actually being a publisher. I’ve always enjoyed interacting with publishers that we recruit into the programs we manage, but now I can empathize with their struggles not simply sympathize.
Enjoy your Charcuterie lifestyle.